The first step to profitability in search advertising is to define and measure campaign success – whether a transaction, signup, lead or page view – and then attribute a dollar value. However, over 50% of small and midsize businesses fail to properly track successes, or “conversions,” resulting in wasted marketing investment and lost opportunity. This is according to a sample of over one thousand U.S. search-advertising accounts analyzed by (www.clickable.com), an online solution that makes search advertising simple, instant and profitable. Read »
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